Lets say your date values were in column C2. To find the correct week ending/starting date, use the following formula in A2:

Week Ending (Monday)

=C2+7-WEEKDAY(C2) (NEED TO FIX)

Week Starting (Monday)

=C3-WEEKDAY(C3,3)

You may need to add an additional value after the C2 depending on the day of the week you are looking to return.

Assuming your Week Ending formula was in A2, you would build the following formula off of the previous one.

Bi-Weekly

=IF(ISEVEN(A2),A2,A2+7)

 Column A -Week Ending        Column B – BiWeekly                         Column C – Raw Data (Date)

 =C2+7-WEEKDAY(C2)        =IF(ISEVEN(A2),A2,A2+7)             Date Value

After you have installed it, go back to your worksheet and type =SignificantTest(A1,A2,B1,B2) where:

A1 = Impressions for Ad 1

A2 = Clicks for Ad 1

B1  = Impressions for Ad 2

B2 = Clicks for Ad 2

If you are doing a landing page test, switch the impressions with clicks and the clicks for conversions.

Thanks to Serge Bondar at pointit.com for the formulas to create this.

Copy Below:

Public Function SignificantTest(Imp1, Clicks1, Imp2, Clicks2 As Double)

Dim CTR1, CTR2, SD1, SD2, ZScore, PValue As Double

CTR1 = Clicks1 / Imp1
CTR2 = Clicks2 / Imp2

SD1 = Sqr(CTR1 * (1 - CTR1) / Imp1)
SD2 = Sqr(CTR2 * (1 - CTR2) / Imp2)

ZScore = (CTR1 - CTR2) / Sqr(SD1 ^ 2 + SD2 ^ 2)

PValue = Application.NormDist(ZScore, 0, 1, True)

SignificantTest = PValue

End Function

Ryan Dease owes me a beer

- Jon

- Screencast of how to use will be here -

- Written directions of how to use will be here -

Enable macros:

trust center > trust center settings > macro settings >enable all macros

Include references

Hit alt+f11  tools > references > check off microsoft powerpoint 14.0 object library and microsoft outlook 14 object library, hit ok and x out back to the excel doc

- Template file will be here -

PowerPoint Automator by Jonathan Lorenzini is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.

An example of the functions would be:

CopyRangePasteBitmap(“Named Range”, Slide#, Object On Slide#, left location, top location, width, height)

with defaults to be inherited from an overall controller file.

More coming soon!

This excel macro automatically converts Mediaplex tags from the list that exports from Mediaplex into an excel-friendly multi-column list.

Simply drop your export into column A, install the macro below and run.

The “Final Sheet” tab that will break the Mediaplex tags into column by placement, tag type, and the tag itself. This project came about because Tim Conley sought a more efficient way to sort and manipulate Mediaplex tags and the ad server does not offer a way to export tags in Excel.

If you need to know how to implement this code please refer to my post on How To Install VBA Macros.

For some crazy reason the comment out “<!–” in the code below is removing half of the code/causing issues. Open the following .txt and use that code instead. If you know a solution, please leave a comment.

When you would want it in this format (or vice versa):

The formula below allows you to convert these keywords from the first format to the second one (assumes keyword list start is in B2):

Upload Sheet Keyword Formula:

=SUBSTITUTE(SUBSTITUTE(SUBSTITUTE(B2,"""",""),"[",""),"]","")

Upload Sheet Match Type Formula:

=IF(LEFT(B2,1)="""","Phrase",IF(LEFT(B2,1)="[","Exact","Broad"))

To switch from the second format back to the first use the formula below (assuming keyword is in B2 and match type is in C2):

Adwords Sheet Formula (assumes keyword is in B2 and match type is in C2):

=IF(LEFT(C2,1)="P",""""&B2&"""",IF(LEFT(C2,1)="E","["&B2&"]",B2))

Any other formats you need converted? Drop a comment below.

Campaign Level
• Adding grouping to campaigns for reporting/budget allocation

e.g. “Data Center Efficiency – Branded – Broad”, “Federal Government – Branded – Broad”, and “Rugged Terms” all fall under the user-defined FED group)
This would allow the granularity associated with testing campaign-level settings but the ability to roll up the data for reporting and budgeting purposes. While filters exist for this purpose, it only provides the total for that filter instead of subtotals for all filters – resulting in dozens of CSV exports instead of 1 with subtotals.

• Adding additional columns for groupings defined by the user

• Built in attainment percentages to see how our spend measures against our budget targets

Formula: (Current spend towards IO / (Total budget / Date range listed on IO * Current live days)) – Breaking these out by the grouping listed above would be AWESOME

Keyword Level
• Changing the negative keywords from the bottom of the keywords tab to another tab like the desktop editor

• Search query reports that check if keywords exist in other accounts under the same MCC

• Checking for duplicate keywords across multiple accounts

• Stats by negative keyword on impressions blocked (I know this is defiantly a pie in the sky) but would allow us to either refine the negative if it is blocking TOO much traffic or reduce errors on negative match type

Creative Level
• Rank creative by deviation from ad group average (to call out which ads within an adgroup causes the largest drag on CTR and which of the best performers need to be kept/modeled after)

Change History Exports
• Make exports more usable by splitting out changes into different columns. This would allow us to tie in optimizations by line as well as filter through the data quickly. When all details is selected it gives keywords by name with [ ] or “” could that be replaced with a match type column?

General
• Save custom date range or apply rules to custom date range to prevent manually entering one fiscal week after another

e.g. an option: following (same unit of time) from custom date range, previous (same unit of time) from custom date range
e.g. Entering quarter start and end dates for exports by quarter

Have any others you would add? Leave a comment below.

What does this do?

Below is a generator that creates a custom Excel formula. It searches up to 5 columns of data for a keyword you define.

Why this is important for Search Engine Marketing (SEM)?

Updating, filtering and sorting Adcopy is a very annoying important part of any Account Manager’s day-to-day tasks. In order to ensure the copy is current and no legacy ads with improper call-outs exist, we frequently sort, filter and search the headlines, description line 1, description line 2 and display URLs for a given keyword. After writing dozens of if(search()) functions, I decided to create a generator to do it for us.

Hopefully this helps and while a generator might not have been necessary, I have been trying to put some of my new PHP skills to creating something useful. Thanks again to Wes Lorenzini for answering all my annoying questions regarding errors (damn quotations within strings!).

Below is a formula generator used to take dates in Excel (assumed as A1) and convert them into the following:

• Fiscal Week
• Fiscal Quarter
• Fiscal Year

This is particularly useful when clients use non-generic fiscal calendars and you need to assign their fiscal information to large amounts of data in Excel. The most common application I use this for is when pulling front-end metrics from a search engine’s UI.

To use the generator below, enter the first day of your organization’s fiscal calendar, and what fiscal year it refers to. When the formulas are generated, copy them into Excel and change the reference cell from A1 to the cell with the dates.

 A special thanks to Chris Sipola for the initial formulas, and Wes Lorenzini / this PHP tutorial site for teaching me the basic PHP GET and POST functionality.